{HERMèS' SUCCESS HAS BEEN DRIVEN BY SHORTAGE

{Hermès' Success Has Been Driven by Shortage

While a lot of deluxe brand names drive direct exposure with social media sites advertising, star partnerships and fashion programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its primary products have not altered much in decades; it does not have TikTok, and does not provide stars t

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